Overview

Problem

With over 2,700 apparel products, 600 accessories, and 400 hats finding the product shoppers are looking for can be challenging.

Outcome

In our A/B test, shoppers exposed to the new design were +11.53% to make a purchase compared to the control group.

Client

Barstool Sports Store

Official store of Barstool Sports, a sports & pop culture blog covering the latest news and viral highlights of each and everyday with blogs, videos and podcasts.

Info

Role

Timeline

Lead UX Designer

4 weeks

Team

1 Product Manager, 2 Engineers & Me

Due to NDA,
this project is under lock and key 🔒